Supercharge Your Brand with Marketing Leadership

I help $2-5M D2C brands attract more customers and increase profits by enhancing marketing and e-commerce efficiency without hefty IT investments or team expansion.

Increase Sales In As Little As 30 Days

Grow Faster with a Fractional Chief Marketing Officer

Gain the vital experience of a CMO but only for the time you need. Here’s why you would need a Fractional CMO instead of a full time CMO.

Expertise you need

Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.

COST YOU CAN AFFORD

You don’t need a top-heavy organization with a marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.

SELF-MANAGING EXECUTIVES

A CMOx® lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts as an executive.

How does a Fractional CMO work?

Marketing strategy and some tools like content marketing take 6 months to ripen, produce results, and deliver a sustainable foundation for growth. In order for both parties to have a high level of commitment, we advise opting for a 6+ month engagement.

Jerry Ng

Fractional CMO | eCommerce & Marketing Leader | Performance, Growth & CRM | Analytics | High Impact Marketing Strategies That Drive Results

Years of Experience

Brands

Countries

178

Revenue Generated

Donny Tan

Senior Division Manager @ Guess

Under Jerry's adept guidance, our marketing funnel underwent a meticulous overhaul. Facing challenges with high bounce rates and low conversions, his strategic adjustments were transformative. The results have been exceptional, with a substantial improvement in our conversion rates.

Jacqueline Tee

General Manager @ Bluebell Group

Through his solutions-focused leadership, Jerry spearheaded consistent growth even during economic turbulence. He motivated our early team with enthusiasm and deftly guided us through challenges. He delivered results while laying strong foundations for long-term success.

Jerry's skills and experience includes hands-on execution with a big-picture mindset ideal for ambitious goal.

Justin

Director @ Gift Something

Jerry played a pivotal role in shaping and growing our ecommerce and marketing team. He brought a structured and strategic approach to the team setup and structure, putting the people with the right skillsets in the right position. Jerry's insightful leadership set the foundation for our long-term marketing success.

Eric

Commercial Director @ Targus

Jerry has been instrumental in providing ongoing strategic guidance to navigate the complexities of ecommerce and brand marketing in the Asia Pacific region. His insights and hands-on approach ensured we stayed ahead of industry trends and executed campaigns with precision.

Contact me

Ready to accelerate your business growth with marketing that actually works?

Frequently Asked Questions

How Does a Fractional CMO Work?

A Fractional CMO is a part time chief marketing officer. They provide strategic leadership and expertise to help companies achieve their marketing goals. Fractional CMOs typically collaborate closely with the existing marketing team or oversee outsourced marketing functions. They develop and implement marketing strategies, optimize campaigns, and measure results to ensure that the marketing efforts align with the overall business objectives.

What Does a Fractional CMO Do?

A fractional CMO leads a marketing department. Their responsibilities include developing and overseeing the strategy, managing team members and outcomes, and the hiring and firing of marketing staff. They start by understanding the company’s goals, target audience, and industry. From there, they craft a tailored marketing strategy, which may include branding, content marketing, SEO, digital advertising, social media, and more. Fractional CMOs can also provide guidance on budget allocation, manage marketing teams or agencies, and continually analyze data to make data-driven adjustments and improvements.

What Should You Look for in a Fractional CMO?

When hiring a fractional CMO, business owners should consider several factors. Look for someone with a proven track record in your industry, strong strategic thinking, and excellent communication skills. They should also have expertise in the specific areas of marketing that align with your business goals, whether it’s B2B marketing, e-commerce, or lead generation. Additionally, a fractional CMO should be adaptable and able to work seamlessly with your existing team or partners.

How Much Does a Fractional CMO Cost?

The cost of hiring a fractional CMO can vary depending on factors like the scope of work needed, the industry they will be assisting in, and the level of expertise required ranging between $3,000 and $15,000 per month. Typically, fractional CMOs are more cost-effective than hiring a full-time CMO, as you pay for their services on a contract or part-time basis. Costs can range from a monthly retainer to project-based fees. It’s important to discuss pricing and expectations upfront to ensure a mutually beneficial arrangement.

What Kinds of Businesses Benefit from Hiring a Fractional CMO?

Businesses of various sizes and industries can benefit from hiring a fractional CMO. This includes startups looking to establish their brand, small businesses seeking to scale up their marketing efforts, and even established companies aiming to launch new products or enter new markets. Fractional CMOs provide flexibility and expertise that can be tailored to fit the unique needs of different businesses.

What Does a Fractional CMO Do Different from a Marketing Agency?

While both fractional CMOs and marketing agencies offer valuable services, they operate differently. A fractional CMO becomes an integral part of your team, working closely with your organization to develop and execute strategies. They provide personalized, high-level strategic guidance. In contrast, marketing agencies often handle specific tasks or campaigns on a project basis. They offer a wide range of services but may not have the same level of strategic involvement as a fractional CMO. Choosing between the two depends on your business’s needs and goals.