- Meet the Fractional CMO that helps you...
Supercharge Your Brand with Marketing Leadership
I help $2-5M D2C brands attract more customers and increase profits by enhancing marketing and e-commerce efficiency without hefty IT investments or team expansion.
Grow Faster with a Fractional Chief Marketing Officer
Gain the vital experience of a CMO but only for the time you need. Here’s why you would need a Fractional CMO instead of a full time CMO.
- Your bridge to growth
How does a Fractional CMO work?
Marketing strategy and some tools like content marketing take 6 months to ripen, produce results, and deliver a sustainable foundation for growth. In order for both parties to have a high level of commitment, we advise opting for a 6+ month engagement.
- ABOUT ME
Jerry Ng
Fractional CMO | eCommerce & Marketing Leader | Performance, Growth & CRM | Analytics | High Impact Marketing Strategies That Drive Results
Years of Experience
Brands
Countries
Revenue Generated
Contact me
Ready to accelerate your business growth with marketing that actually works?
Frequently Asked Questions
A Fractional CMO is a part time chief marketing officer. They provide strategic leadership and expertise to help companies achieve their marketing goals. Fractional CMOs typically collaborate closely with the existing marketing team or oversee outsourced marketing functions. They develop and implement marketing strategies, optimize campaigns, and measure results to ensure that the marketing efforts align with the overall business objectives.
A fractional CMO leads a marketing department. Their responsibilities include developing and overseeing the strategy, managing team members and outcomes, and the hiring and firing of marketing staff. They start by understanding the company’s goals, target audience, and industry. From there, they craft a tailored marketing strategy, which may include branding, content marketing, SEO, digital advertising, social media, and more. Fractional CMOs can also provide guidance on budget allocation, manage marketing teams or agencies, and continually analyze data to make data-driven adjustments and improvements.
When hiring a fractional CMO, business owners should consider several factors. Look for someone with a proven track record in your industry, strong strategic thinking, and excellent communication skills. They should also have expertise in the specific areas of marketing that align with your business goals, whether it’s B2B marketing, e-commerce, or lead generation. Additionally, a fractional CMO should be adaptable and able to work seamlessly with your existing team or partners.
The cost of hiring a fractional CMO can vary depending on factors like the scope of work needed, the industry they will be assisting in, and the level of expertise required ranging between $3,000 and $15,000 per month. Typically, fractional CMOs are more cost-effective than hiring a full-time CMO, as you pay for their services on a contract or part-time basis. Costs can range from a monthly retainer to project-based fees. It’s important to discuss pricing and expectations upfront to ensure a mutually beneficial arrangement.
Businesses of various sizes and industries can benefit from hiring a fractional CMO. This includes startups looking to establish their brand, small businesses seeking to scale up their marketing efforts, and even established companies aiming to launch new products or enter new markets. Fractional CMOs provide flexibility and expertise that can be tailored to fit the unique needs of different businesses.
While both fractional CMOs and marketing agencies offer valuable services, they operate differently. A fractional CMO becomes an integral part of your team, working closely with your organization to develop and execute strategies. They provide personalized, high-level strategic guidance. In contrast, marketing agencies often handle specific tasks or campaigns on a project basis. They offer a wide range of services but may not have the same level of strategic involvement as a fractional CMO. Choosing between the two depends on your business’s needs and goals.